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Human billboards in Moscow

Zbigniew Kosc | Russian Federation

A human billboard or sandwich man is someone wearing two boards upon which advertising is placed. Creating a sandwch effect, the boards are strapped together and supported on the shoulders. This form of advertising was popular in Victorian London and later during the Great Depression in New York and Berlin.Today, the human billboard is a common sight in Moscow. Since the collapse of the Soviet Union and the move toward capitalism, poverty has become widespread. This form of work offers both young and old a way to earn money. Students, as well as African refugees (a certain minority in the Russian population), are also employed as sandwich men.




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